The Hormone Clinic
The Client:
The Hormone Clinic are experts in identifying and treating mental health symptoms (and physical symptoms) caused by hormone imbalance. By using Bioidentical Hormone Replacement Therapy (BHRT) - a bespoke formula of completely natural hormones in a combination required for the individual - The Hormone Clinic helps restore hormone balance in their patients, empowering men and women throughout the UK to live life to the full.
Service:
Brand Design (Logo / Colour Palette / Typography / Style Guide)
The Challenge:
I was approached by Dr Rachel Jones, Founder of THC, to create a new brand identity for her clinic. Rachel had created her existing logo herself but it was no longer working for her - she needed a new visual identity based on brand strategy. One that represented THC’s brand purpose and appealed to its target audience.
The chosen brand identity uses the symbol of infinity and draws on its modern meaning of empowerment and living a limitless life. The mirroring of the symbol reflects the use of chemically identical hormones in BHRT as well as visually showing balance.
“It was a pleasure to work with Leyla, she was detailed, thoughtful and informative in her design presentation. I would have no hesitation in recommending her and working with her in the future.”
