The Haberdashery: Web Design
The Client:
The Haberdashery are a specialist soft goods design consultancy, founded by Jules Caldwell.
Service:
Web Design (Squarespace)
The Challenge:
The existing website felt quite minimal and didn’t fully reflect the breadth of the studio’s work or personality. It wasn’t showcasing projects or impact in a way that matched the quality of what they do. The aim was to bring more depth, warmth and clarity to the site, while still respecting the strength of the existing brand.
The Outcome:
A refreshed site that better reflects the depth of the work and the studio behind it.
A full portfolio was added to better showcase projects and impact, along with testimonials and brand logos for social proof.
The brand palette was brought in more to soften the white, and more space was given to Jules and the studio.
Subtle motion in the hero uses the stitch detail to add a sense of craft and movement.
“Leyla carried the web refresh forward as a natural extension of our team. She understood the direction immediately and brought a real sense of clarity and care to the process. It felt genuinely collaborative throughout, and everything was handled with a lightness that made it easy to trust the outcome. She really brought our vision to life, and the final result feels much more considered and aligned with our brand, a real step forward for the studio.”
