Anja Poehlmann - Rebrand

The Client:
Anja Poehlmann is a documentary family photographer and filmmaker based in Brighton & Hove.

Services:
Brand Identity (Logo / Brand elements / Colour Palette / Typography / Style Guide)

The Challenge:
Anja did like the branding she had when she came to me, but felt that 8 years on, it no longer represented her or her business. Anja wanted a visual identity that had personality and captured her values - one of which is to play and have fun.

The chosen concept uses a friendly, playful font and a warm colour palette to appeal to both families and female business owners. The ligatures of the ‘j’ and ‘h’ face each other to represent connection and a hand drawn script font has been used for an authentic feel.

I also created a set of stickers to strengthen brand messaging around storytelling and making people feel at ease. They work to add personality and continue the fun and playfulness of this concept.